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Author
Martineau, Pierre, 1905-1964.
Title
Motivation in advertising : motives that make people buy.
Imprint
New York : McGraw-Hill, c1957.
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Axe 2nd Floor Stacks
659.1019 M336m
---
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Description
xi, 210 p. : ill. ; 24 cm.
Series
McGraw-Hill series in advertising and selling
Subject
Advertising -- Psychological aspects.
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