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Print Material

Author

Berger, Arthur Asa, 1933-

Title Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger.

Imprint

Lanham, Md. : Rowman & Littlefield, c2000.

Copies

Location	Call No.	OPAC Message	Status
Axe 2nd Floor Stacks	659.1042 B453a	---	Available

Description	xv, 167 p. : ill. ; 23 cm.
Bibliography	Includes bibliographical references (p. 157-159) and index.
Contents	Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- Marketing society -- Analysing print advertisements -- Analyzing television commercials.
Subject	Advertising.
	Popular culture.
	Consumer education.
ISBN	0742500314 (pbk. : alk. paper)
	0742500306 (alk. paper)