| Description |
x, 258 p. ; 25 cm. |
| Bibliography |
Includes bibliographical references (p. [225]-249) and index. |
| Contents |
Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion. |
| Subject |
Advertising -- Social aspects.
|
| ISBN |
0275984354 (alk. paper) |
|
