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Title
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].
Imprint
Thousand Oaks, Calif. : Sage, c2002.
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Status
Axe 2nd Floor Stacks
659.1072 Us4 2002
---
Available
Description
xi, 139 p. : ill. ; 23 cm.
Bibliography
Includes bibliographical references (p. 132-134) and index.
Subject
Advertising -- Research.
Marketing research -- Methodology.
Qualitative research.
Added Author
Morrison, Margaret A.
ISBN
0761923837 (pbk.)
0761925996
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