659.1019 D927a 2005 : Du Plessis, Erik.
The advertised mind : ground-breaking insights into how our brains respond to advertising / Erik du P
Axe 2nd Floor Stacks:Available
2005
659.1019 F364p 2021 : Fennis, Bob Michaël,
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
Axe 2nd Floor Stacks:Available
2021
659.1019 M336m : Martineau, Pierre,
Motivation in advertising : motives that make people buy.
Axe 2nd Floor Stacks:Available
1957
659.1019 Se91
Sex appeal : the art of allure in graphic and advertising design / edited by Steven Heller.
Axe 2nd Floor Stacks:Available
2000
659.1023 Id2 2008
Idea industry : how to crack the advertising career code / [edited by] Brett Robbs, Deborah Morrison.
Axe 2nd Floor Stacks:Available
2008
659.1023 P139h 2002 : Paetro, Maxine.
How to put your book together and get a job in advertising / Maxine Paetro.
Axe 2nd Floor Stacks:Available
2002
659.1023 R313 1998
Resumes for advertising careers / the editors of VGM Career Horizons.
Axe 2nd Floor Stacks:Available
1998
659.1023 R313 2003
Resumes for advertising careers ; with sample cover letters/ the editors of VGM Career Books.
Axe 2nd Floor Stacks:Available
2003
659.1023 V896p 2005 : Vonk, Nancy.
Pick me : breaking into advertising and staying there / Nancy Vonk and Janet Kestin.
Axe 2nd Floor Stacks:Available
2005
659.1028546 B275a : Barrett, Neil,
Advertising on the Internet : how to get your message across on the World Wide Web / Neil Barratt.
Axe 2nd Floor Stacks:Available
1997
659.1028546 K953w 2000 : Kuegler, Thomas J.
Web advertising and marketing / Thomas J. Kuegler.
Axe 2nd Floor Stacks:Available
2000
659.1028546 Sh69i : Shiva, V. A.
The Internet publicity guide : how to maximize your marketing and promotion in cyberspace / V. A. Shi
Axe 2nd Floor Stacks:Available
1997
659.103 Ad96 2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast
Axe 2nd Floor Stacks:Available
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast
Axe 2nd Floor Stacks:Available
2003
The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast
Axe 2nd Floor Stacks:Available
2003
659.103 C626c 2005 : Clow, Kenneth E.
Concise encyclopedia of advertising / Kenneth E. Clow, Donald Baack.
Axe 2nd Floor Stacks:Available
2005
659.103 Su77a 2004 : Surmanek, Jim.
Advertising media A to Z : the definitive resource for media planning, buying, and research / James S
Axe Reference 2nd Floor Stacks:Lib Use Only
2004
659.1042 B453a : Berger, Arthur Asa,
Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa
Axe 2nd Floor Stacks:Available
2000
659.1042 B456a : Berman, Ronald.
Advertising and social change / Ronald Berman.
Axe 2nd Floor Stacks:Available
1981
659.1042 B75w
Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1994
Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B
Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available
1994
659.1042 H259h 1979 : Harty, Sheila.
Hucksters in the classroom : a review of industry propaganda in schools / by Sheila Harty.
Axe Special Collections Whitehead:Lib Use Only
1979
659.1042 H761s 2005 : Hood, John M.
Selling the dream : why advertising is good business / John Hood.
Axe 2nd Floor Stacks:Available
2005
659.1042 K299a 2005 : Kelly-Holmes, Helen,
Advertising as multilingual communication / Helen Kelly-Holmes.
Axe 2nd Floor Stacks:Available
2005
659.1042 M117c : McAllister, Matthew P.
The commercialization of American culture : new advertising, control, and democracy / by Matthew P. M
Axe 2nd Floor Stacks:Available
1996
659.1042 M562v : Messaris, Paul.
Visual persuasion : the role of images in advertising / Paul Messaris.
Axe 2nd Floor Stacks:Available
1997
659.1042 R271e 2003 : Reichert, Tom.
The erotic history of advertising / Tom Reichert.
Axe 2nd Floor Stacks:Available
2003
659.1042 Sch78a : Schudson, Michael.
Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson.
Axe 2nd Floor Stacks:Available
1984
659.1042 So13 2005
Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et
Axe 2nd Floor Stacks:Available
2005
659.1042 St81s 1989 : Strasser, Susan,
Satisfaction guaranteed : the making of the American mass market / Susan Strasser.
Axe Special Collections Whitehead:Lib Use Only
1989
659.1042 T927a : Twitchell, James B.,
Adcult USA : the triumph of advertising in American culture / James B. Twitchell.
Axe 2nd Floor Stacks:Available
1995
659.1042 Un2
Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith.
Axe 2nd Floor Stacks:Available
1998
659.1072 Us4 2002
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Mo
Axe 2nd Floor Stacks:Available
2002
659.108 D641 2004
Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams
Axe 2nd Floor Stacks:Available
2004
659.1082 K556 2002
Killing us softly 3 : advertising's image of women / producer [&] director, Sut Jhally ; created by J
Axe DVDs 1st Floor:Available
2002
Killing us softly 3 : advertising's image of women / producer [&] director, Sut Jhally ; created by J
Axe DVDs 1st Floor:Available
2002
659.1082 Sa56r : Sandage, C. H.
The role of advertising; a book of readings. Edited by C.H. Sandage and Vernon Fryburger.
Axe 2nd Floor Stacks:Available
1960
659.1082 Si94a 2009 : Sivulka, Juliann.
Ad women : how they impact what we need, want, and buy / Juliann Sivulka.
Axe 2nd Floor Stacks:Available
2009
659.1083 Ac93k 2005 : Acuff, Dan S.,
Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & R
Axe 2nd Floor Stacks:Available
2005
659.108996 C355m 2008 : Chambers, Jason.
Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers.
Axe 2nd Floor Stacks:Available
2008
659.109 Ei68b 2016 : Einstein, Mara,
Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mar
Axe 2nd Floor Stacks:Available
2016
659.109 G627a 1990 : Goodrum, Charles A.
Advertising in America : the first 200 years / Charles Goodrum and Helen Dalrymple.
Axe Special Collections Whitehead:Lib Use Only
1990
659.109 M331a : Marchand, Roland.
Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand.
Axe 2nd Floor Stacks:Available
1985
659.109 St68a 2006 : Stole, Inger L.
Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole
Axe 2nd Floor Stacks:Available
2006
659.109 T834a 2007 : Tungate, Mark,
Adland : a global history of advertising / Mark Tungate.
Axe 2nd Floor Stacks:Available
2007
659.109 T852s 1953 : Turner, E. S.
The shocking history of advertising! / by E. S. Turner.
Axe Special Collections Hagman:Lib Use Only
1953
659.10942 Op3r : Opie, Robert,
Rule Britannia : trading on the British image / Robert Opie.
Axe 2nd Floor Stacks:Available
1985
659.10951 W184b 2008 : Wang, Jing,
Brand new China : advertising, media, and commercial culture / Jing Wang.
Axe 2nd Floor Stacks:Available
2008
659.10973 G289v : Gentry, Curt,
The vulnerable Americans.
Axe 2nd Floor Stacks:Available
1966
659.10973 L477f : Lears, T. J. Jackson,
Fables of abundance : a cultural history of advertising in America / Jackson Lears.
Axe 2nd Floor Stacks:Available
1994
659.11 N989a : Nylen, David W.
Advertising : planning, implementation, and control / David W. Nylen.
Axe 2nd Floor Stacks:Available
1974
659.11 Si53i : Simon, Julian Lincoln,
Issues in the economics of advertising / [by] Julian L. Simon.
Axe 2nd Floor Stacks:Available
1970
659.111 D84h 2007 : Dru, Jean-Marie.
How disruption brought order : the story of a winning strategy in the world of advertising / Jean-Mar
Axe 2nd Floor Stacks:Available
2007
659.111 N162e : Naples, Michael J.
Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J
Axe 2nd Floor Stacks:Available
1979
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