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Mark   Media Year
659.103 Su77a 2004 : Surmanek, Jim.     
      Advertising media A to Z : the definitive resource for media planning, buying, and research / James S Axe Reference 2nd Floor Stacks:Lib Use Only   Print Material 2004
659.1042 B453a : Berger, Arthur Asa,     
      Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Axe 2nd Floor Stacks:Available   Print Material 2000
659.1042 B456a : Berman, Ronald.     
      Advertising and social change / Ronald Berman. Axe 2nd Floor Stacks:Available   Print Material 1981
659.1042 B456a 1981 : Berman, Ronald.     
      Advertising and social change / Ronald Berman. FSCC Non-Fiction:Available   Print Material 1981
659.1042 B75w    
      Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available   Manuscript 1994
      Women, how they are portrayed in magazine advertisements as compared to 25 years ago / by Dianna G. B Axe PSU Archives Thesis/Problems:Lib Use Only, Axe Thesis 3rd Floor :Available   Manuscript 1994
659.1042 C835s 1983 : Courtney, Alice E.     
      Sex stereotyping in advertising / Alice E. Courtney, Thomas W. Whipple. FSCC Non-Fiction:Available   Print Material 1983
659.1042 H259h 1979 : Harty, Sheila.     
      Hucksters in the classroom : a review of industry propaganda in schools / by Sheila Harty. Axe Special Collections Whitehead:Lib Use Only   Print Material 1979
659.1042 H761s 2005 : Hood, John M.     
      Selling the dream : why advertising is good business / John Hood. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1042 K299a 2005 : Kelly-Holmes, Helen,     
      Advertising as multilingual communication / Helen Kelly-Holmes. Axe 2nd Floor Stacks:Available   Print Material 2005
659.1042 M117c : McAllister, Matthew P.     
      The commercialization of American culture : new advertising, control, and democracy / by Matthew P. M Axe 2nd Floor Stacks:Available   Print Material 1996
659.1042 M562v : Messaris, Paul.     
      Visual persuasion : the role of images in advertising / Paul Messaris. Axe 2nd Floor Stacks:Available   Print Material 1997
659.1042 R271e 2003 : Reichert, Tom.     
      The erotic history of advertising / Tom Reichert. Axe 2nd Floor Stacks:Available   Print Material 2003
659.1042 Sch78a : Schudson, Michael.     
      Advertising, the uneasy persuasion : its dubious impact on American society / Michael Schudson. Axe 2nd Floor Stacks:Available   Print Material 1984
659.1042 So13 2005      
      Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et Axe 2nd Floor Stacks:Available   Print Material 2005
659.1042 St81s 1989 : Strasser, Susan,     
      Satisfaction guaranteed : the making of the American mass market / Susan Strasser. Axe Special Collections Whitehead:Lib Use Only   Print Material 1989
659.1042 T927a : Twitchell, James B.,     
      Adcult USA : the triumph of advertising in American culture / James B. Twitchell. Axe 2nd Floor Stacks:Available   Print Material 1995
659.1042 Un2      
      Undressing the ad : reading culture in advertising / edited by Katherine Toland Frith. Axe 2nd Floor Stacks:Available   Print Material 1998
659.1072 Us4 2002      
      Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Mo Axe 2nd Floor Stacks:Available   Print Material 2002
659.108 D641 2004      
      Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams Axe 2nd Floor Stacks:Available   Print Material 2004
659.1082 K556 2002    
      Killing us softly 3 : advertising's image of women / producer [&] director, Sut Jhally ; created by J Axe DVDs 1st Floor:Available   Video/Film/DVD 2002
      Killing us softly 3 : advertising's image of women / producer [&] director, Sut Jhally ; created by J Axe DVDs 1st Floor:Available   Video/Film/DVD 2002
659.1082 Sa56r : Sandage, C. H.     
      The role of advertising; a book of readings. Edited by C.H. Sandage and Vernon Fryburger. Axe 2nd Floor Stacks:Available   Print Material 1960
659.1082 Si94a 2009 : Sivulka, Juliann.     
      Ad women : how they impact what we need, want, and buy / Juliann Sivulka. Axe 2nd Floor Stacks:Available   Print Material 2009
659.1083 Ac93k 2005 : Acuff, Dan S.,     
      Kidnapped : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff & R Axe 2nd Floor Stacks:Available   Print Material 2005
659.108996 C355m 2008 : Chambers, Jason.     
      Madison Avenue and the color line : African Americans in the advertising industry / Jason Chambers. Axe 2nd Floor Stacks:Available   Print Material 2008
659.109 Ei68b 2016 : Einstein, Mara,     
      Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mar Axe 2nd Floor Stacks:Available   Print Material 2016
659.109 G627a 1990 : Goodrum, Charles A.     
      Advertising in America : the first 200 years / Charles Goodrum and Helen Dalrymple. Axe Special Collections Whitehead:Lib Use Only   Print Material 1990
659.109 M331a : Marchand, Roland.     
      Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand. Axe 2nd Floor Stacks:Available   Print Material 1985
659.109 St68a 2006 : Stole, Inger L.     
      Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole Axe 2nd Floor Stacks:Available   Print Material 2006
659.109 T834a 2007 : Tungate, Mark,     
      Adland : a global history of advertising / Mark Tungate. Axe 2nd Floor Stacks:Available   Print Material 2007
659.109 T852s 1953 : Turner, E. S.     
      The shocking history of advertising! / by E. S. Turner. Axe Special Collections Hagman:Lib Use Only   Print Material 1953
659.10942 Op3r : Opie, Robert,     
      Rule Britannia : trading on the British image / Robert Opie. Axe 2nd Floor Stacks:Available   Print Material 1985
659.10951 W184b 2008 : Wang, Jing,     
      Brand new China : advertising, media, and commercial culture / Jing Wang. Axe 2nd Floor Stacks:Available   Print Material 2008
659.10973 G289v : Gentry, Curt,     
      The vulnerable Americans. Axe 2nd Floor Stacks:Available   Print Material 1966
659.10973 L477f : Lears, T. J. Jackson,     
      Fables of abundance : a cultural history of advertising in America / Jackson Lears. Axe 2nd Floor Stacks:Available   Print Material 1994
659.11 N989a : Nylen, David W.     
      Advertising : planning, implementation, and control / David W. Nylen. Axe 2nd Floor Stacks:Available   Print Material 1974
659.11 Si53i : Simon, Julian Lincoln,     
      Issues in the economics of advertising / [by] Julian L. Simon. Axe 2nd Floor Stacks:Available   Print Material 1970
659.111 D84h 2007 : Dru, Jean-Marie.     
      How disruption brought order : the story of a winning strategy in the world of advertising / Jean-Mar Axe 2nd Floor Stacks:Available   Print Material 2007
659.111 N162e : Naples, Michael J.     
      Effective frequency : the relationship between frequency and advertising effectiveness / by Michael J Axe 2nd Floor Stacks:Available   Print Material 1979
659.1125 B285a : Barton, Roger,     
      Advertising agency operations and management. Axe 2nd Floor Stacks:Available   Print Material 1955
659.113 C66t 2006 : Cohen, Barry H.,     
      10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen. Axe 2nd Floor Stacks:Available   Print Material 2006
659.113 K141b 2003 : Kaplan Thaler, Linda.     
      Bang! : getting your message heard in a noisy world / Linda Kaplan Thaler and Robin Koval, with Delia Axe 2nd Floor Stacks:Available   Print Material 2003
659.113 L627 1988      
      Likeable advertising / [W.B. Doner and Company ; illustrations by Alan E. Cober]. Axe 2nd Floor Oversize Stacks:Available   Print Material 1988
659.113 Su32i 2006 : Sugars, Bradley J.     
      Instant promotions / Bradley J. Sugars. Axe 2nd Floor Stacks:Available   Print Material 2006
659.13 Lev : Levinson, Jay Conrad.     
      Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars / Jay Co Pittsburg 2nd Fl Non-Fiction:Available   Print Material 2008
659.13 P935      
      Principles of advertising / the Committee on Advertising ; advisory editor: Woodrow Wirsig. Axe 2nd Floor Stacks:Available   Print Material 1963
659.13 Sco83w 2009 : Scott, David Meerman.     
      World wide rave : creating triggers that get millions of people to spread your ideas and share your s Axe 2nd Floor Stacks:Available   Print Material 2009
659.13 V962v : Vries, Leonard de     
      Victorian advertisements; compiled [by] Leonard de Vries in collaboration with Ilonka van Amstel from Axe 2nd Floor Stacks:Available   Print Material 1968
659.1314 B464      
      The best in retail ads / J. Paganetti, M. Seklemian. Axe 2nd Floor Stacks:Available   Print Material 1982
659.132 G11c 2003 : Gabay, J. Jonathan.     
      Copywriting / J. Jonathan Gabay. Axe 2nd Floor Stacks:Available   Print Material 2003
659.132 G11i 2010 : Gabay, J. Jonathan.     
      Improve your copywriting / by Jonathan Gabay. Axe 2nd Floor Stacks:Available   Print Material 2010
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