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Print Material
Author Cohen, Barry H., 1952-

Title 10 ways to screw up an ad campaign : and how to create ones that work / Barry H. Cohen.

Imprint Avon, Mass. : Adams Media, c2006.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.113 C66t 2006    ---  Available
Description vii, 262 p. ; 22 cm.
Bibliography Includes bibliographical references (p. 249) and index.
Subject Advertising.
Small business.
Added Title Ten ways to screw up an ad campaign
ISBN 1598690825
Standard No. YDXCP 2455571
IG# 1598690825

Available items only