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Author
Scott, David Meerman.
Title
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
Imprint
Hoboken, N.J. : John Wiley & Sons, c2009.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.13 Sco83w 2009
---
Available
Description
194 p. ; 19 cm.
Note
Includes index.
Subject
Word-of-mouth advertising.
Viral marketing.
Internet marketing.
Internet advertising.
Creative ability in business.
Interest (Psychology)
ISBN
0470395001 (hbk.)
9780470395004 (hbk.)
Standard No.
NZ1 12825048
CDX 8788286
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