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Author
Heighton, Elizabeth J.
Title
Advertising in the broadcast media / Elizabeth J. Heighton, Don R. Cunningham.
Imprint
Belmont, Calif. : Wadsworth Pub. Co., c1976.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.14 H363a
---
Available
Description
349 p. : ill. ; 19 x 26 cm.
Note
Includes index.
Bibliography
Bibliography: p. 341-343.
Subject
Broadcast advertising.
Advertising -- Research.
Advertising media planning.
Advertising -- Social aspects.
Added Author
Cunningham, Don R.
ISBN
0534004385
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