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Title
Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch.
Imprint
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.
Connect to
Connect to https://catdir.loc.gov/catdir/toc/ecip054/2004027585.html
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Call No.
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Status
Axe 2nd Floor Stacks
659.144019 On5 2005
---
Available
Description
xx, 551 p. : ill. ; 23 cm.
Series
Advertising and consumer psychology
Bibliography
Includes bibliographical references and index.
Subject
Consumer behavior.
Internet advertising.
Electronic commerce.
Added Author
Haugtvedt, Curtis P., 1958-
Machleit, Karen A.
Yalch, Richard.
ISBN
0805851542 (case : alk. paper)
0805851550 (pbk. : alk. paper)
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