Description |
viii, 248 p. : ill. (some col.) ; 28 cm. |
Note |
Includes index. |
Contents |
The visual merchandising concept in a contemporary environment -- Planning and developing visual presentations -- Facilities design: exteriors, window structures, interiors, and fixturing -- Mannequins and other human forms -- Materials, props, and tools of the trade -- Principles of design -- Color : fundamental concepts and applications -- Lighting : dramatizing the selling floor and display areas -- Themes and settings for windows and interiors -- Signage and graphics -- Point of purchase display -- Execution of a visual presentation. |
Subject |
Display of merchandise.
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Added Author |
Diamond, Ellen.
|
ISBN |
0137417942 (pbk.) |
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