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Author Cambie, Silvia.

Title International communications strategy : developments in cross-cultural communications, PR and social media / Silvia Cambie and Yang-May Ooi.

Imprint London ; Philadelphia : Kogan Page, 2009.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.2 C142i 2009    ---  Available
Description xvii, 222 p. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.
Subject Intercultural communication.
Social media.
Public relations.
Added Author Ooi, Yang-May.
ISBN 9780749453299
Standard No. BWK L0821839
CDX 9532738
NZ1 13040095
AU@ 000043931579
UNITY 119886162
UKHCC 074945329x
UKLCL 074945329x

Available items only