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Author
Fombrun, Charles J.
Title
Reputation : realizing value from the corporate image / Charles J. Fombrun.
Imprint
Boston, Mass. : Harvard Business School Press, c1996.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.2 F731r
---
Available
Description
x, 441 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. [401]-416) and index.
Subject
Corporate image.
Corporate image -- Case studies.
ISBN
0875846335
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