| Description |
ix, 250 p. ; 24 cm. |
| Series |
LEA's communication series
|
| Bibliography |
Includes bibliographical references (p. 219-240) and indexes. |
| Contents |
Introduction -- Apologia, social drama, and public ritual -- Legality and liability -- Apologetic ethics / written with Sandra L. Borden -- Apologia and individuals : politicians, sports figures, and media celebrities -- Apologia and organizations : retail, manufacturing, and not-for-profits -- Institutional apologies : institutional, religious, and governmental -- Conclusions : corporate apologia, ideology, and ethical responses to criticism. |
| Subject |
Corporate image.
|
|
Crisis management.
|
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Apologizing.
|
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Corporations -- Public relations.
|
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Business communication.
|
| ISBN |
0805837892 (pbk.) |
|
0805837884 (alk. paper) |
|
