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Title |
Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. |
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Imprint |
Mahwah, N.J. : Lawrence Erlbaum Associates, 2005. |
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Description |
xvi, 258 p. : ill. ; 24 cm. |
Series |
LEA's communication series
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Bibliography |
Includes bibliographical references and index. |
Contents |
Public relations : maintaining mutually beneficial systems of stakeholder relationships -- Stakeholders : employees -- Stakeholders : community -- Stakeholders : consumers -- Stakeholders : media -- Stakeholders : investors -- Stakeholders : members and volunteers -- Stakeholders : governments and regulators -- Stakeholders : activists -- Stakeholders: global citizens. |
Subject |
Public relations -- Case studies.
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Added Author |
McKee, Kathy Brittain.
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ISBN |
0805846069 (cloth : alk. paper) |
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0805846077 (pbk. : alk. paper) |
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