| Edition |
1st ed. |
| Description |
xix, 170 p. ; 22 cm. |
| Note |
Includes index. |
| Contents |
Broken windows in business -- Can McDonald's be saved? -- Obsession and compulsion -- How the mighty have fallen -- Expectation vs. reality -- Branding and broken windows -- The employee as broken window -- Why Krispy Kreme is better than Dunkin' Donuts and vice versa -- Fly the what skies? -- Doing it right -- Do you google? -- Broken wires : broken windows on the net -- The public, watchdog -- The ultimate broken window -- What a difference a pianist makes -- Broken windows, no building -- What's in it for...you? -- The broken windows for business plage. |
| Bibliography |
Includes bibliographical references and index. |
| Subject |
Corporate image.
|
|
Industrial management -- Psychological aspects.
|
|
Social perception.
|
| ISBN |
0446576786 |
|
