Nike [videorecording] / an Elgin Production for BBC in association with Roger Bolton Productions ; executive producer, Roger Bolton ; producer and director, Peter Swain.
Imprint
Princeton, N.J. : Films for the Humanities and Sciences, [2004], c1999.
Examines the Nike Corporation and its chairman, Phil Knight, who has transformed a traditionally narrow-market product into a mainstream necessity and global icon. Explores Nike's corporate culture, its marketing strategies and retailing techniques, its recruitment of top-name endorsements, its controversial use of overseas sweatshop labor, and the mystique and popularity of the Nike image.
