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Author
Haywood, Roger, 1939-
Title
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.
Imprint
London ; Sterling, VA : Kogan Page, c2005.
Connect to
Connect to https://catdir.loc.gov/catdir/toc/ecip0510/2005009330.html
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.2 H336c 2005
---
Available
Edition
3rd ed.
Description
xvi, 320 p. ; 24 cm.
Note
"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.
Subject
Public relations.
Corporate image.
Organizational effectiveness.
Added Author
Chartered Institute of Marketing.
Added Title
Manage your reputation
ISBN
0749444088 (alk. paper)
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