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Author Heath, Robert L. (Robert Lawrence), 1941-

Title Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.

Imprint Thousand Oaks, Calif. : SAGE Publications, c2006.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.2 H3512t 2006    ---  Available
Description xix, 539 p. : ill. ; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
Subject Public relations.
Added Author Coombs, W. Timothy.
ISBN 1412926351 (pbk. : alk. paper)

 
    
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