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Author Scoble, Robert, 1965-

Title Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel.

Imprint Hoboken, N.J. : John Wiley, c2006.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.2 Sco15n 2006    ---  Available
Description x, 251 p. ; 24 cm.
Note Includes indexes.
Summary This book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. It explores how blogging has changed the rules of communication and competition, and gives business owners the tools to launch an effective blogging strategy--and the reasons why they should.--From publisher description.
Contents Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
Subject Blogs.
Business communication.
Internet -- Social aspects.
Added Author Israel, Shel, 1944-
ISBN 047174719X (cloth)
9780471747192
Standard No. NLGGC 28799788X
IG# 047174719X
YDXCP 2250863
NZ1 10491915
AU@ 000028579812

 
    
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