| Edition |
Second Edition. |
| Description |
vii, 215 pages : illustrations (some color) ; 26 cm |
|
text rdacontent |
|
unmediated rdamedia |
|
volume rdacarrier |
| Series |
Endpapers |
|
Endpapers.
|
| Summary |
This design book has been revised and expanded to feature a new dimension of ideas to thinking about graphic design relationships. It is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this resource. It also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This work provides designers, art directors, and students with an approach to successful design. The author, a veteran designer and educator has assembled information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover his four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. The book offers a new way to think about and use the four design elements, with an aim to inspire better design. -- Provided by publisher. |
| Bibliography |
Includes bibliographical references (p. 207) and index. |
| Contents |
Space: Space is emptiness -- Symmetry and asymmetry -- The historical development of space: Five timelines -- Unity: Unity and space -- The seven design components -- How to use the seven design components -- Page architecture: The page as visual structure -- Connecting elements and pages -- Three-dimensional space -- Type: Listening to type -- Typographic technicalities -- Display type -- Text type. |
| Subject |
Graphic design (Typography)
|
|
Layout (Printing)
|
|
Type and type-founding.
|
| ISBN |
9781581157628 (pbk.) |
|
1581157622 (pbk.) |
| Standard No. |
AU@ 000046168378 |
|
NZ1 13628041 |
|
