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| Title |
Fashion sales promotion : the selling behind the selling / Pamela M. Phillips. |
|
| Imprint |
Upper Saddle River, N.J. : Prentice Hall, c1996. |
|
| Edition |
2nd ed. |
| Description |
xi, 225 p. : ill. ; 25 cm. |
| Note |
Rev. ed. of: Fashion sales promotion / Pamela M. Phillips, Ellye Bloom, John D. Mattingly. 1985. |
| Bibliography |
Includes bibliographical references (p. 211-212) and index. |
| Subject |
Advertising -- Fashion.
|
|
Fashion merchandising.
|
| ISBN |
0133627993 |
|
