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Author Congdon, Lisa, author.

Title Art, Inc. : the essential guide for building your career as an artist / Lisa Congdon ; edited by Meg Mateo Ilasco ; foreword by Jonathan Fields.

Publication Info. San Francisco : Chronicle Books, [2014]

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  702.3 C76a 2014    ---  DUE 10-13-22
1 copy being processed for Axe Acquisitions Order.
Description 184 pages : color illustrations ; 21 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 179-181) and index.
Contents You are an artist : Embracing yourself as an artist ; The thriving artist's mind-set ; Nikki McClure ; Finding your voice ; Lisa Solomon ; Finding time to make art ; Surround yourself with support -- Getting down to business : Exploring different income streams ; Esther Pearl Watson ; Building your vision and accomplishing goals ; Rebecca Rebouché ; Branding your business ; Setting up the nuts and bolts ; Managing your artist income ; Organizing your time ; Organizing your files -- Promoting your work : Creating a strong website ; Writing a bio ; Keeping a blog ; Using social media to promote your art ; Social media basics ; Claire Desjardins ; Newsletters and email blasts ; Print promotional materials ; Eric Rewitzer and Annie Galvin ; Getting press mentions ; Prepare a press kit ; Advertising online ; Creating a marketing plan -- Selling your art : Selling print reproductions of your work ; Understanding digital printing terms ; Planning your prints ; Dolan Geiman ; Creating digital versions of your work ; Creating prints of your original work ; Pricing print reproductions ; Pricing original works ; Selling your artwork wholesale ; Selling your artwork online ; Julie Schneider ; Taking commissions ; Packing your art for shipment ; Shipping carriers ; Customer service -- Exhibitions and galleries : Juried shows ; Exhibition invitations ; Creating your own exhibition ; Jessica Silverman ; Big gallery dreams ; Introducing yourself to a gallery ; Landing a gallery appointment ; Signing with a gallery ; Mark Hearld ; Preparing your portfolio ; Your curriculum vitae ; Writing your artist statement -- Illustration and licensing : What is illustration? ; Susie Ghahremani ; Finding your niche ; When the art director calls ; Negotiating your fee ; Illustration contracts ; Executing the assignment ; Billing your clients ; The world of art licensing ; Licensing contracts ; Illustration and licensing agents ; Betsy Cordes ; Finding an agent ; Working without an agent -- Managing the ebb and flow of success : Making the most of downtime ; Teaching ; Artist residencies ; Managing a busy workload ; Flora Bowley ; Learning to say no ; Hiring help ; Paula Scher ; Slowing down and achieving balance ; Onward and upward.
Summary You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art--through illustration, licensing, fine art sales, print sales, teaching, and beyond.
Subject Art -- Vocational guidance.
Art -- Vocational guidance. (OCoLC)fst00815388
Artists -- Vocational guidance.
Added Author Ilasco, Meg Mateo, editor.
Fields, Jonathan, writer of foreword.
ISBN 9781452128269 (paperback)
145212826X (paperback)

 
    
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