| Description |
192 p. : ill. (chiefly col.) ; 26 cm. |
| Contents |
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery. |
| Summary |
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
| Subject |
Logos (Symbols) -- Design.
|
|
Logos (Symbols) -- Design.
(OCoLC)fst01002132
|
| Added Author |
Porter, Matthew.
|
| Added Title |
Recycling and redesigning logos |
| ISBN |
9781592536115 |
|
1592536115 |
|
