A matter of time -- Of importance to many -- It is a financial issue -- Winners everywhere -- A quick lesson in history -- Things were changing -- Seeds of change were sown -- A game on the ropes -- Mounting evidence -- Sports, a large enterprise -- A welcome outcome -- Sharing the wealth -- Growing the game in the 2000s -- One path to economic growth -- A game set apart -- Where it all started -- Twice a winner -- The people who run the game -- A time to change -- Not your average job -- The economic case of the 2000s -- The designated hitter's time has come -- The reformatted All-Star game -- The Rose dilemma -- A thought on Sammy Sosa -- The challenge facing college athletics -- Sports and modern journalism -- The importance of competitiveness -- Added thoughts.