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Title
The Order of presentation in persuasion, by Carl I. Hovland [and others]
Imprint
New Haven, Published for the Institute of Human Relations [by] Yale University Press, 1957.
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Axe 2nd Floor Stacks
808 H829o
---
Available
Description
x, 192 p. 22 cm.
Series
Yale studies in attitude and communication, v. 1
Bibliography
Bibliography: p. 190-192.
Subject
Persuasion (Psychology)
Persuasion (Rhetoric)
Added Author
Hovland, Carl Iver, 1912-
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