Includes bibliographical references (p. 355-356) and index.
Contents
Thinking and writing -- Scientific writing -- Style -- Academic standards -- Evaluating sources -- Citing sources -- Quotations -- The reference list -- Writing a paper -- Drafts and editing -- An overview of essays and literature reviews -- Preparation for and planning of a paper -- Writing an essay or literature review -- An overview of a research report -- Preparation and planning of a research report -- Writing a research report -- Reporting statistics -- Using figures and tables -- Preparing figures and tables -- Qualitative research reports -- Grammar -- Punctuation -- Spelling and capitalization -- Abbreviations and numbers -- Typing and presentation -- Marketing papers.