| Edition |
3rd ed. |
| Description |
xvii, 410 p. ; 20 cm. |
| Bibliography |
Includes bibliographical references (p. [393]-397) and index. |
| Contents |
An introduction to copywriting -- Writing to get attention: the headline -- Writing to communicate -- Writing to sell -- Getting ready to write -- Writing print advertisements -- Writing direct mail -- Writing brochures, catalogs, and other sales materials -- Writing public relations materials -- Writing commercials and multimedia presentations -- Writing for the web -- Writing e-mail marketing -- How to get a job as a copywriter -- How to hire and work with copywriters -- Graphic design for copywriters. |
| Subject |
Advertising copy.
|
|
Business writing.
|
| ISBN |
0805078045 |
|
9780805078046 |
|
