| Description |
vii, 403 p. 24 cm. |
| Note |
Contents (cont.) On Toulmin's contribution to logic and argumentation, by P.T. Manicas.--Understanding media (excerpts), by M. McLuhan.--Rhetoric and/of McLuhan, by B.E. Gronbeck.--Understanding McLuhan, by J.H. Sloan.--Dimensions of the concept of rhetoric, by W.W. Brockriede.--On systems of rhetoric, by D. Ehninger.--Toward an exiology of rhetoric, by R.T. Eubanks and V. Baker.--The substance of rhetoric: good reasons, by K.R. Wallace.--The limits of rhetoric, by M. Natanson.--The rhetorical situation, by L. Bitzer.--Bibliography of sources for further reading (p. 395-401). |
| Contents |
A conservative view of a progressive rhetoric, by W.N. Thompson.--On views of rhetoric, whether conservative or progressive, by O.M. Walter.--Toward a contemporary Aristotelian theory of rhetoric, by W.E. Brockriede.--Toward a new rhetoric, by H.W. Simons.--In lieu of a new rhetoric, by R. Ohmann.--A grammar of motives and a rhetoric of motives (excerpts), by K. Burke.--Kenneth Burke and the "new rhetoric," by M.H. Nichols.--The philosophy of rhetoric (excerpts), by I.A. Richards.--I.A. Richards and the "new rhetoric," by M.H. Nichols.--I.A. Richards' theory of metaphor, by M. Bilsky.--Language is sermonic, by R.M. Weaver.--Richard M. Weaver on the nature of rhetoric: an interpretation, by R.L. Johannesen, R. Strickland, and R.T. Eubanks.--The new rhetoric (excerpts), by C. Perelman and L. Olbrechts-Tyteca.--The philosophical basis of Chaim Perelman's theory of rhetoric, by R.D. Dearin.--Toulmin on argument, by W.E. Brockriede and D. Ehninger. |
| Subject |
Rhetoric.
|
| ISBN |
0060433183 |
|
