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Author Clankie, Shawn.

Title A theory of genericization on brand name change / Shawn M. Clankie.

Imprint Lewiston, N.Y. : E. Mellen, c2002.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  929.97 C529t 2002    ---  Available
Description vi, 224 p. ; 24 cm.
Series Studies in onomastics ; v. 6
Bibliography Includes bibliographical references (p. [213]-222) and index.
Subject Onomastics.
Brand name products.
Generic products.
ISBN 0773469559
077347725X (SERIES)

 
    
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