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Subjects (1-50 of 201)
Advertising
1
Print Material
 

10 ways to screw up an ad campaign : and how to create ones that work


Cohen, Barry H., 1952-
Avon, Mass. : Adams Media, c2006. 2006

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 Axe 2nd Floor Stacks  659.113 C66t 2006    ---  Available
2
Print Material
 

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 T413 1997    ---  Available
3
Print Material
 

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Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  001.068 W171o 2004    ---  Available
4
Print Material
 

Adcult USA : the triumph of advertising in American culture


Twitchell, James B., 1943-
New York : Columbia University Press, 1996. 1995

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 Axe 2nd Floor Stacks  659.1042 T927a c.2  ---  Available
5
Print Material
 

Adland : searching for the meaning of life on a branded planet


Othmer, James P.
New York : Doubleday, c2009. 2009

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 Axe 3rd Floor Stacks  338.7 Ot3a 2009    ---  Available
6
Print Material
 

Ads, fads, and consumer culture : advertising's impact on American character and society


Berger, Arthur Asa, 1933-
Lanham, Md. : Rowman & Littlefield, c2000. 2000

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 Axe 2nd Floor Stacks  659.1042 B453a    ---  Available
7
Print Material
 

Advertising


Longman, Kenneth A.
New York : Harcourt Brace Jovanovich, c1971. 1971

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 Axe 2nd Floor Stacks  659.1 L863a    ---  Available
8
Print Material
 

Advertising


Wright, John Sherman, 1920-
New York : McGraw-Hill, c1971. 1971

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 Axe 2nd Floor Stacks  659.1 W933a 1971    ---  Available
9
Electronic Book
 

Advertising account planning a practical guide


Kelley, Larry D., 1955-
Armonk, N.Y. : M.E. Sharpe, c2006. 2006

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10
Print Material
 

Advertising and market power


Comanor, William S.
Cambridge, Mass. : Harvard University Press, 1974. 1974

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 Axe 2nd Floor Stacks  659.1 C73a    ---  Available
11
Electronic Book
 

Advertising and personal selling


Rajput, Namita.
Mumbai [India] : Himalaya Pub. House, 2008. 2008

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12
Print Material
 

The advertising and promotion challenge : vaguely right or precisely wrong?


Lodish, Leonard M.
New York : Oxford University Press, 1986. 1986

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 Axe 2nd Floor Stacks  659.1 L821a    ---  Available
13
Print Material
 

Advertising and promotion : communicating brands


Hackley, Christopher E.
London ; Thousand Oaks, Calif. : SAGE Publications, c2005. 2005

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 Axe 2nd Floor Stacks  659.1 H116a 2005    ---  Available
14
Electronic Book
 

Advertising as culture



Bristol : Intellect, 2013. 2013

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15
Print Material
 

Advertising as multilingual communication


Kelly-Holmes, Helen, 1968-
Houndmills, Balsingstoke, Hampshire ; New York : Palgrave Macmillan, 2005. 2005

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 Axe 2nd Floor Stacks  659.1042 K299a 2005    ---  Available
16
Electronic Book
 

The advertising business operations, creativity, media planning, integrated communications



Thousand Oaks, Calif. : Sage Publications, c1999. 1999

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17
Electronic Book
 

Advertising by design : generating and designing creative ideas across media


Landa, Robin, author.
Hoboken, New Jersey : Wiley, 2016. 2016

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18
Print Material
 

Advertising : concept and copy


Felton, George, 1947-
New York : W.W. Norton, c2006. 2006

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19
Print Material
 

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 Axe 2nd Floor Stacks  659.1 B279a 2008    ---  Available
20
Electronic Resource
 

Advertising



Greenhaven Press, Incorporated [Imprint] July 2005 Farmington Hills : Cengage Gale 2005-

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21
Electronic Book
 

Advertising types, trends and controversies



New York : Nova Science Publishers, c2012. 2012

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22
Electronic Book
 

Advertising a new approach


Taplin, Walter.
London ; New York : Routledge, 2013. 2013

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23
Electronic Book
 

Advertising explained


Caton, Dennis.
London ; New York : Routledge, c1949. 1949

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24
Print Material
 

Advertising from the inside


Norden, Heinz, 1905-1978.
Girard, Kan. : Haldeman-Julius, c1929. 1929

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 Axe Haldeman-Julius Collection Blue Books  LBB 1400 Ad c.4  ---  Lib Use Only
 Axe Haldeman-Julius Collection Blue Books  LBB 1400 Ad c.3  ---  Lib Use Only
 Axe Haldeman-Julius Collection Blue Books  LBB 1400 Ad c.2  ---  Lib Use Only
There are additional copies/volumes of this item
25
Print Material
 

Advertising, its principles and practice


Tipper, Harry, 1879-
New York : Ronald Press, 1919. 1919

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 Axe Haldeman-Julius Collection  659.1 T499ad    ---  Lib Use Only
26
Print Material
 

Advertising : its role in modern marketing


Dunn, S. Watson (Samuel Watson), 1918-1997.
[Hinsdale, Ill.] : Dryden Press, c1978. 1978

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 Axe 2nd Floor Stacks  659.1 D922a 1978    ---  Available
27
Print Material
 

Advertising, management, and society : a business point of view



New York : McGraw-Hill, c1974. 1974

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 Axe 2nd Floor Stacks  659.1 Ad96m    ---  Available
28
Print Material
 

The advertising of fabricated parts in consumer media


Hedges, Joseph Edward, 1904-1966.
Lawrence : The School of business, University of Kansas, 1934. 1934

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 Axe Archives Kansas Documents  KD E 50.1603:16    ---  Available
29
Electronic Book
 

Advertising organizations and publications a resource guide



Thousand Oaks, Calif. : Sage Publications, Inc., c2000. 2000

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30
Print Material
 

Advertising : planning, implementation, and control


Nylen, David W.
Cincinnati : South-Western Pub. Co., c1975. 1974

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 Axe 2nd Floor Stacks  659.11 N989a    ---  Available
31
Electronic Book
 

Advertising, sales and promotion management


Chunawalla, S. A.
Mumbai [India] : Himalaya Pub. House, 2008. 2008

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32
Print Material
 

Advertising strategy : creative tactics from the outside/in


Altstiel, Tom.
Thousand Oaks, Calif. : Sage Publications, c2006. 2006

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 Axe 2nd Floor Stacks  659.1 Al79a 2006    ---  Available
33
Print Material
 

Advertising techniques and management.


Zacher, Robert Vincent.
Homewood, Ill. : R. D. Irwin, c1967. 1967

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 Axe 2nd Floor Stacks  659.1 Z12a 1967    ---  Available
34
Print Material
 

Advertising theory and practice


Sandage, C. H. (Charles Harold), 1902-1998.
Homewood, Ill. : R. D. Irwin, 1975. 1975

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 Axe 2nd Floor Stacks  659.1 Sa56a9    ---  Available
35
Print Material
 

Advertising theory and practice


Sandage, C. H. (Charles Harold), 1902-1998.
Homewood, Ill. : R. D. Irwin, 1979. 1979

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 Axe 2nd Floor Stacks  659.1 Sa56a 1979    ---  Available
36
Electronic Book
 

Advertising theory



New York, NY : Routledge, 2012. 2012

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37
Electronic Book
 

Affiche ta pub! : publicitaire, metier excitant


Cossette, Claude, author.
[Place of publication not identified] : Presses de l'Universite Laval, 2017. 2017

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38
Print Material
 

Age of propaganda : the everyday use and abuse of persuasion


Pratkanis, Anthony R.
New York : W.H. Freeman, c1992. 1992

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 Axe 3rd Floor Stacks  303.375 P887a    ---  Available
39
Electronic Book
 

All you need is a good idea! how to create marketing messages that actually get results


Heyman, Jay H., 1939-
Hoboken, N.J. : Wiley, c2008. 2008

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40
Print Material
 

The art & practice of typography; a manual of American printing, including a brief history up to the


Gress, Edmund Geiger, 1872-1934.
New York, Oswald publishing company, 1917. 1917

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 Axe 2nd Floor Oversize Stacks  686.22 G8672a 1917 c.4  ---  Available
41
Electronic Book
 

The art of client service : the classic guide, updated for today's marketers and advertisers


Solomon, Robert, author.
Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2016] 2016

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42
Print Material
 

The art of writing advertising; conversations with William Bernbach [and others]


Higgins, Denis.
[Chicago] Advertising Publications [1965] 1965

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 Axe 2nd Floor Stacks  659.1322 H535a    ---  Available
43
Print Material
 

Bang! : getting your message heard in a noisy world


Kaplan Thaler, Linda.
New York, N.Y. : Currency/Doubleday, c2003. 2003

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 Axe 2nd Floor Stacks  659.113 K141b 2003    ---  Available
44
Print Material
 

The best in retail ads



New York : Retail Reporting Corporation, 1982- 1982

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 Axe 2nd Floor Stacks  659.1314 B464    ---  Available
45
Electronic Book
 

Beyond advertising : creating value through all customer touchpoints


Wind, Yoram, author.
Hoboken, New Jersey : Wiley, 2016. 2016

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46
Print Material
 

Black ops advertising : native ads, content marketing, and the covert world of the digital sell


Einstein, Mara, author.
New York : OR Books, [2016] 2016

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 Axe 2nd Floor Stacks  659.109 Ei68b 2016    ---  Available
47
Electronic Video/Film
 

Brand new you



Northampton, MA : Media Education Foundation, 2014. 2016

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 Axe Kanopy Streaming Video  Streaming Video    ---  Available
48
Electronic Book
 

Branding and advertising



[Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003. 2003

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49
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50
Electronic Book
 

Building a brand an Emerald guide.



Bradford, England : Emerald Group Publishing, c2004. 2004

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