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Title
The challenges facing brand managers today [electronic resource] / guest editors, Francisco Guzman and Oriol Iglesias.
Imprint
[Bradford] : Emerald Insight, 2012.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
p. [386]-488.
Series
Journal of product & brand management : featuring pricing strategy & practice, 1061-0421 ; v. 21, no. 6
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
New products -- Management.
New products -- Marketing.
Branding (Marketing)
Advertising -- Brand name products.
Genre/Form
Electronic books.
Added Author
Guzman, Francisco.
Iglesias, Oriol.
ProQuest (Firm)
ISBN
9781781903612
9781781903629 (electronic bk.)
Available items only
