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Author
Jones, John Philip.
Title
When ads work : new proof that advertising triggers sales / John Philip Jones.
Imprint
New York : Lexington Books, c1995.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 J718w
---
Available
Description
xvi, 240 p. : ill. ; 24 cm.
Note
Includes bibliographical references (p. 223-231) and index.
Subject
Advertising -- Case studies.
Sales promotion -- Case studies.
ISBN
0029166624 : $30.00
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