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Author
Sugarman, Joseph, 1938-
Title
The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman.
Imprint
Hoboken, N.J. : Wiley, c2007.
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Table of contents only
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Status
Axe 2nd Floor Stacks
659.1 Su32a 2007
---
Missing
Description
xix, 338 p. : ill. ; 24 cm.
Note
"An Adweek book"--Cover.
Bibliography
Includes bibliographical references (p. 325-326) and index.
Subject
Advertising copy -- Handbooks, manuals, etc.
Added Title
Copywriting handbook
ISBN
0470051248 (pbk.)
9780470051245 (pbk.)
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