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Record 4 of 11
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Author
Sugars, Bradley J.
Title
Instant promotions / Bradley J. Sugars.
Imprint
New York : McGraw-Hill, c2006.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.113 Su32i 2006
---
Available
Description
xx, 157 p. : ill. ; 23 cm.
Series
Instant success series
Sugars, Bradley J.
Instant success series.
Bibliography
Includes bibliographical references (p. 143).
Contents
Introduction -- How to use this book -- Charlie learns the power of promotion -- Press releases -- Direct mail -- Brochures -- Flyers -- Business cards and letterheads -- Writing "killer" headlines -- Creating powerful offers -- Getting into action.
Subject
Advertising campaigns.
ISBN
0071466657 (alk. paper)
Standard No.
QBX a 05025417
IG# 0071466657
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