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Author
Sunitha Srinivas, C., author.
Title
'Ad'apting to markets : repackaging commecials in Indian languages / Sunitha Srinivas C.
Publication Info.
New Delhi, India ; Thousand Oaks, Ventura County, California ; Singapore : SAGE, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
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Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (229 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on print version record.
Subject
Advertising -- India.
Advertising -- Language.
Psycholinguistics.
Sales promotion.
Genre/Form
Electronic books.
Other Form:
Print version: Sunitha Srinivas, C. 'Ad'apting to markets : repackaging commecials in Indian languages. New Delhi, India ; Thousand Oaks, Ventura County, California ; Singapore : SAGE, c2015 215 pages 9789351502401 2015010158
ISBN
9789351502401
9789351502418 (electronic bk.)
Available items only