Welcome to the Kids' Library!

Advertising account planning a practical guide

Kelley, Larry D., 1955-
Armonk, N.Y. : M.E. Sharpe, c2006. 2006

Advertising management : its role in marketing

Sachs, William S., 1919-2010.
Tulsa, Okla. : PennWell Books, c1983. 1983

Consumer behaviour and advertising management

Khan, Matin A.
New Delhi : New Age International (P) Ltd., Publishers, c2006. 2006

A master class in brand planning the timeless works of Stephen King

King, Stephen, 1931-2006.
Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007. 2007

Retail advertising : a management approach

Gentile, Richard Joseph, 1926-
New York : Chain Store Pub. Corp., c1976. 1976

Strategic advertising management

Percy, Larry.
Oxford ; New York, N.Y. : Oxford University Press, [2005], 2001. 2001

A game theory model of celebrity endorsements

Hertzendorf, Mark N.
Washington, DC : Federal Trade Commission, Bureau of Economics, [1996] 1996

Price competition and advertising signals signaling by competing senders

Hertzendorf, Mark N.
[Washington, D.C. : Bureau of Economics, Federal Trade Commission, 1999] 1999

Advertising in the broadcast media

Heighton, Elizabeth J.
Belmont, Calif. : Wadsworth Pub. Co., c1976. 1976

Digital advertising

McStay, Andrew, 1975-
Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010. 2010

Effective frequency : the relationship between frequency and advertising effectiveness

Naples, Michael J.
New York, N.Y. : Association of National Advertisers, c1979. 1979