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Subjects (1-10 of 10)
Advertising Media Planning
1
Advertising in the broadcast media
Heighton, Elizabeth J.
Belmont, Calif. : Wadsworth Pub. Co., c1976. 1976
Rating:
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.14 H363a
---
Available
2
Digital advertising
McStay, Andrew, 1975-
Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010. 2010
Rating:
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.144 M249d 2010
---
Available
3
Effective frequency : the relationship between frequency and advertising effectiveness
Naples, Michael J.
New York, N.Y. : Association of National Advertisers, c1979. 1979
Rating:
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.111 N162e
---
Available
4
International advertising realities and myths
Thousand Oaks, CA : Sage Publications, c2000. 2000
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Website
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Location
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
5
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
Mahwah, N.J. : Lawrence Erlbaum, c2003. 2003
Rating:
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659 K159m 2003
---
Available
6
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
New York : Routledge, 2010. 2010
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Website
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659 K159m 2010
---
DUE 05-11-25
7
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
Mahwah, N.J. : L. Erlbaum Associates, 2007. 2007
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.2 K159m 2007
---
Available
8
Street-smart advertising how to win the battle of the buzz
Berman, Margo, 1947-
Lanham, Md. : Rowman & Littlefield Publishers, 2010. 2010
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Advertising Media Planning Dictionaries
9
Advertising media A to Z : the definitive resource for media planning, buying, and research
Surmanek, Jim.
New York : McGraw-Hill, c2004. 2004
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Location
Call No.
OPAC Message
Status
Axe Reference 2nd Floor Stacks
659.103 Su77a 2004
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Lib Use Only
Advertising Media Planning Handbooks Manuals Etc
10
Duct tape marketing : the world's most practical small business marketing guide
Jantsch, John.
Nashville : Nelson Business, c2006. 2006
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 J268d 2006
---
Available
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