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Subjects (1-10 of 10)
Advertising Media Planning
1
Print Material
 

Advertising in the broadcast media


Heighton, Elizabeth J.
Belmont, Calif. : Wadsworth Pub. Co., c1976. 1976

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Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.14 H363a    ---  Available
2
Print Material
 

Digital advertising


McStay, Andrew, 1975-
Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010. 2010

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Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.144 M249d 2010    ---  Available
3
Print Material
 

Effective frequency : the relationship between frequency and advertising effectiveness


Naples, Michael J.
New York, N.Y. : Association of National Advertisers, c1979. 1979

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Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.111 N162e    ---  Available
4
Electronic Book
 

International advertising realities and myths



Thousand Oaks, CA : Sage Publications, c2000. 2000

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Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
5
Print Material
 

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E.
Mahwah, N.J. : Lawrence Erlbaum, c2003. 2003

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Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659 K159m 2003    ---  Available
6
Print Material
 

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659 K159m 2010    ---  DUE 05-11-25
7
Print Material
 

The media handbook : a complete guide to advertising media selection, planning, research, and buying


Katz, Helen E.
Mahwah, N.J. : L. Erlbaum Associates, 2007. 2007

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Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.2 K159m 2007    ---  Available
8
Electronic Book
 

Street-smart advertising how to win the battle of the buzz


Berman, Margo, 1947-
Lanham, Md. : Rowman & Littlefield Publishers, 2010. 2010

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Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Advertising Media Planning Dictionaries
9
Print Material
 

Copies

Location Call No. OPAC Message Status
 Axe Reference 2nd Floor Stacks  659.103 Su77a 2004    ---  Lib Use Only
Advertising Media Planning Handbooks Manuals Etc
10
Print Material
 

Duct tape marketing : the world's most practical small business marketing guide


Jantsch, John.
Nashville : Nelson Business, c2006. 2006

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 J268d 2006    ---  Available
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