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E-Book/E-Doc

Author

Mason, Nicholas, 1970-

Title Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason.

Imprint

Baltimore : Johns Hopkins University Press, 2013.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	viii, 202 p. : ill.
Bibliography	Includes bibliographical references and index.
Contents	Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Literature publishing -- Great Britain -- History -- 18th century.
	Literature publishing -- Great Britain -- History -- 19th century.
	Authors and publishers -- Great Britain -- History -- 18th century.
	Authors and publishers -- Great Britain -- History -- 19th century.
	Advertising -- Great Britain -- History -- 18th century.
	Advertising -- Great Britain -- History -- 19th century.
	Romanticism -- Great Britain.
Genre/Form	Electronic books.
Added Author	ProQuest (Firm)
ISBN	9781421409986 (hardcover : alk. paper)
	1421409984 (hardcover : alk. paper)
	9781421410715 (electronic bk.)