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Author Jaffe, Joseph, 1970-

Title Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

Imprint Hoboken, N.J. : John Wiley & Sons, 2005.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (xix, 284 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Contents The Problem -- The end of mass media -- What's eating the 30-second Commercial -- Mass Murder -- Is Advertising even the answer? -- The vicious cycle -- The end of the line -- A perfect storm is brewing -- The Solution: Re:think 4 fundamentals of marketing -- Re:think the changing consumer -- Re:think Branding -- Re:think Advertising (Make Advertising relevant again) -- Re:think the Agency (fix the agency mess) -- Approaches that are transforming the marketing and advertising games -- The Internet -- Gaming -- On-Demand -- Experiential -- Long Form -- Communal Marketing -- Consumer Generated -- Content -- Search -- Mobile, Music and things that make you go mmm -- Branded Entertainment.
Note Print version record.
Summary The old media strategies advertisers used for decades no longer work. Here's what does!Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work.
Subject Advertising -- Psychological aspects.
Customer relations.
Target marketing.
Advertising -- Technological innovations.
Interactive marketing.
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising -- Psychological aspects. (OCoLC)fst00797734
Advertising -- Technological innovations. (OCoLC)fst00797782
Customer relations. (OCoLC)fst00885533
Interactive marketing. (OCoLC)fst00975994
Target marketing. (OCoLC)fst01143138
Indexed Term Non-traditional advertising.
Genre/Form Electronic books.
Other Form: Print version: Jaffe, Joseph, 1970- Life after the 30-second spot. Hoboken, N.J. : John Wiley & Sons, 2005 0471718378 (DLC) 2005000050 (OCoLC)57393626
ISBN 0471738697 (electronic bk.)
9780471738695 (electronic bk.)
0471718378 (cloth)
Standard No. AU@ 000048779083
AU@ 000053220221
DEBSZ 396067174
UNITY 033184119

Available items only