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Author Gray, Jonathan (Jonathan Alan)

Title Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray.

Imprint New York : New York University Press, c2010.


Location Call No. OPAC Message Status
 Axe ACLS Humanities E-Book  Electronic Book    ---  Available
Description xi, 247 p. : ill. ; 24 cm.
Series ACLS Humanities E-Book.
Bibliography Includes bibliographical references and index.
Contents Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
Reproduction Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2014. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.
Subject Advertising -- Television programs -- Social aspects.
Advertising -- Motion pictures -- Social aspects.
Television programs -- Marketing -- Social aspects.
Motion pictures -- Marketing -- Social aspects.
Mass media and culture.
Added Author American Council of Learned Societies.
In: ACLS Humanities E-Book. URL:
Other Form: Original 9780814731949 0814731945 9780814731956 0814731953 (DLC) 2009029212

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