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Author Stole, Inger L.

Title Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole.

Imprint Urbana : University of Illinois Press, c2006.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.109 St68a 2006    ---  Available
Description xviii, 290 p. : ill. ; 23 cm.
Series The history of communication
Bibliography Includes bibliographical references (p. [209]-276) and index.
Contents The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- The drive for federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union of the United States Inc. -- Defining the consumer agenda: the business community joins the Fray -- Legislative closure : the Wheeler-Lea Amendment -- Red-baiting the consumer movement.
Subject Advertising -- United States -- History.
Corporations -- Public relations -- United States.
ISBN 0252072995 (paper : alk. paper)
0252030591 (cloth : alk. paper)
Standard No. 9780252030598
IG# 0252030591
IG# 0252072995

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