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Author
Frank, Thomas, 1965-
Title
The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
Imprint
Chicago : University of Chicago Press, c1998.
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Location
Call No.
OPAC Message
Status
Axe Special Collections Adams
381.3 F851c 1998
---
Lib Use Only
Edition
Pbk. ed.
Description
287 p., [19] p. of plates : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 245-272) and index.
Subject
Marketing -- United States -- History -- 20th century.
Advertising -- United States -- History -- 20th century.
Advertising and youth -- United States -- History -- 20th century.
Consumer behavior -- United States -- History -- 20th century.
United States -- Social conditions -- 1960-1980.
United States -- Social conditions -- 1980-
Subculture -- United States.
ISBN
0226260127 (paperback)
9780226260129 (paperback)
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