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Electronic Book
Author Henthorn, Cynthia Lee, 1963-

Title From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn.

Imprint Athens, Ohio : Ohio University Press, c2006.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xv, 368 p. : ill.
Bibliography Includes bibliographical references (p. 327-356) and index.
Contents Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing -- United States -- History -- 20th century.
Advertising -- United States -- History -- 20th century.
Consumer behavior -- United States -- History -- 20th century.
United States -- Social conditions -- 20th century.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0821416774 (cloth : alk. paper)
0821416782 (pbk. : alk. paper)
9780821416778 (cloth : alk. paper)
9780821416785 (pbk. : alk. paper)

 
    
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