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Author Samuel, Lawrence R.

Title Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel.

Imprint Philadelphia : University of Pennsylvania Press, c2010.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 218 p.
Bibliography Includes bibliographical references and index.
Contents The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Motivation research (Marketing) -- United States -- History.
Subliminal advertising -- United States -- History.
Advertising -- United States -- Psychological aspects -- History.
Consumer behavior -- United States -- History.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780812242515 (alk. paper)
0812242513 (alk. paper)
9780812222265
9780812204872 (e-book)

 
    
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