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Title Inside the minds : the art of advertising : leading advertising CEOs on generating creative campaigns & building successful brands / [Joe Grimaldi and others].

Imprint [Boston] : Aspatore, 2003.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Inside the minds
Inside the minds.
Note Title from title screen.
Contents Brandtailing: advertising at the speed of smart / Jordan Zimmerman -- Breakthrough advertising: a mix of science & art / Ernest W. Bromley -- A few true golden rules: be current, be curious, never stop listening / G. Steven Dapper -- Developing a strategic platform: you just can't wing it / David Hadeler -- Company to customer relationship: the business of building businesses / Paul S. Allen -- Beyond traditional boundaries: being creative & inventive / Joe Grimaldi -- The future of advertising: merging with entertainment / Mike Toth -- How advertising works: common sense & clarity / Ron Berger -- Assessing good creative $10 of value for every dollar spent / Stan Richards -- Active branding: combining branding & direct marketing / Christopher Santry.
Access Use copy Restrictions unspecified star MiAaHDL
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
System Details Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Processing Action digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
Summary Annotation Offering unprecedented looks into the leading minds of different industries, each essay in these books is written by a different C-level executive from Fortune 500 companies. Their insights provide tips, secrets, and glimpses into the future of each profession or topic. Each book features a list of the best and brightest industry leaders, resulting in all-star casts of respected and revered contributors on each topic. Their business perspectives reveal methods for analyzing markets, increasing worth, motivating teams, establishing goals, strategic planning, building brands, ensuring customer profitability, balancing professional and personal lives, building great relationships, continuing research and education, learning time management, and more.
Subject Advertising agencies.
Advertising -- Vocational guidance.
Success in business.
Advertising. (OCoLC)fst00797511
Advertising agencies. (OCoLC)fst00797812
Advertising -- Vocational guidance. (OCoLC)fst00797806
Success in business. (OCoLC)fst01137062
Added Author Grimaldi, Joe. Author.
Added Title Art of advertising
Other Form: Print version: Inside the minds. [Boston] : Aspatore, 2003 (OCoLC)53017707
ISBN 1587622319
Standard No. AU@ 000053218082

Available items only