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Subjects (1-6 of 6)
Advertising Research
1
Advertising in the broadcast media
Heighton, Elizabeth J.
Belmont, Calif. : Wadsworth Pub. Co., c1976. 1976
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.14 H363a
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Available
2
Effective frequency : the relationship between frequency and advertising effectiveness
Naples, Michael J.
New York, N.Y. : Association of National Advertisers, c1979. 1979
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.111 N162e
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Available
3
How advertising works the role of research
Thousand Oaks, Calif. : Sage Publications, c1998. 1998
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OPAC Message
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Axe ProQuest E-Book
Electronic Book
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Available
4
Measuring advertising effectiveness
Mahwah, N.J. : L. Erlbaum Associates, c1997. 1997
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Location
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OPAC Message
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Axe 2nd Floor Stacks
659.1 M463 1997
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Available
5
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik.
London ; Sterling, Va. : Kogan Page, c2005. 2005
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1019 D927a 2005
---
Available
6
Using qualitative research in advertising : strategies, techniques, and applications
Thousand Oaks, Calif. : Sage, c2002. 2002
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Axe 2nd Floor Stacks
659.1072 Us4 2002
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