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-- See Also Advertisers

-- See Also the narrower term Advertising cards

-- See Also the narrower term Advertising, Point-of-sale

-- See Also the narrower term Broadcast advertising

-- See Also the narrower term Color in advertising

-- See Also the narrower term Commercial art

-- See Also the narrower term Display of merchandise

-- See Also the narrower term Help-wanted advertising

-- See Also the narrower term Market surveys

-- See Also the narrower term Packaging

--subdivision Packaging under types of products or merchandise for the techniques of wrapping, sealing, and labeling items for marketing, e.g. Corn--Packaging

-- See Also the narrower term Prize contests in advertising

-- See Also Propaganda

--subdivision Propaganda under names of wars, e.g. World War, 1939-1945--Propaganda

-- See Also Public relations
Here are entered general works on the actions of organizations, such as corporations, stores, governments, etc., in promoting good will between themselves and the community. Works on the process of securing public notice are entered under Publicity.Subdivided by topic, e.g. Public relations--Agriculture; Public relations--Banks and banking.
--subdivision Public relations under names of organizations, e.g. Boy Scouts--Public relations; United States. Army--Public relations

-- See Also Publicity
Here are entered works on the process of securing public notice. General works on the actions of organizations, such as corporations, stores, governments, etc., in promoting good will between themselves and the community are entered under Public relations.

-- See Also the narrower term Radio advertising

-- See Also Sales promotion

-- See Also Selling
Here are entered general works on the technique of selling. Works on the technique of selling particular products are entered under Selling subdivided by the name of the product, e.g. Selling--Automobiles.

-- See Also the narrower term Sex role in advertising

-- See Also the narrower term Signs and signboards

-- See Also the narrower term Slogans

-- See Also the narrower term Symbolism in advertising

-- See Also the narrower term Television advertising

-- See Also the narrower term Video tape advertising

-- See Also the narrower term Women in advertising
Here are entered works discussing the portrayal of women in advertising. Works discussing all aspects of women's involvement in advertising are entered under Women in the advertising industry.