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Record 3 of 5
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Author
Marconi, Joe.
Title
Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Imprint
Lincolnwood, Ill., USA : NTC Business Books ; Chicago, Ill. : American Marketing Association, c1996.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.2 M333i
---
Available
Description
xviii, 232 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 217-219) and index.
Subject
Corporate image.
Advocacy advertising.
Public relations.
Mass media and business.
ISBN
0844235040 (alk. paper)
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