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Author
Goldman, Robert, 1949-
Title
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
Imprint
London ; Thousand Oaks, Calif. : Sage Publications, 1998.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.196887 G569n
---
Available
Description
vi, 194 p. : ill. ; 25 cm.
Series
Core cultural icons
Bibliography
Includes bibliographical references and index.
Subject
Nike (Firm)
Advertising -- Social aspects -- Case studies.
Sports -- Marketing.
Added Author
Papson, Stephen.
ISBN
0761961496 (pbk.)
0761961488
0076196148
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